Actress Joselyn Dumas and media personality Kwabena Anokye Adisi, better known as Bola Ray, have been named brand ambassadors for Ghana Gold Board subsidiary GoldBod Jewellery.
This calculated action seeks to showcase the nation’s proficiency in producing genuine and exquisite gold jewellery using top-notch craftsmanship and ethical sourcing, as well as to promote its rich gold legacy.
With the charisma of Bola Ray and the grace of Joselyn Dumas, GoldBod Jewellery is set to soar to new heights and show the world how beautiful Ghanaian gold ornaments are.
Chief Executive Officer of GoldBod, Sammy Gyamfi, spoke at the unveiling event at the GoldBod Head Office in Accra. He was excited about the partnership and described it as a strategic move to project Ghanaian craftsmanship in jewellery fabrication for both the domestic and international markets.
“Bola Ray and Joselyn Dumas represent excellence and authenticity, the very values that define the Goldbod Jewellery brand. Their appointment as brand ambassadors of GoldBod Jewellery marks a major milestone in GoldBod’s mission to promote local value addition to the country’s gold resources.”
Mr. Gyamfi added that the partnership is the first step in achieving President Mahama’s goal of Ghana becoming Africa’s premier supplier of genuine gold jewellery and decorations.
The two will lead brand campaigns, media appearances, and public outreach programs that highlight GoldBod’s most recent collections of exquisite gold and diamond jewellery, custom decorations, and sophisticated luxury accessories as part of their ambassadorial positions.
Source: newsthemegh.com