PR & COMMS UPDATE
Hon. Elizabeth Ofosu-Adjare, the Minister for Trade, Agribusiness, and Industry, has commissioned a new fleet of automobiles for GIHOC Distilleries Company Limited, characterising the investment as a daring move to improve the business’s operational effectiveness and competitiveness in the market.
As the ceremony’s Special Guest of Honour, the Minister praised the Board and Management for making distribution and market access a top priority as growth drivers on Wednesday, February 26, 2026.
She pointed out that in order for state-owned businesses to stay competitive in a changing business climate, they must constantly update their operations.
The government’s larger industrial transformation program, which aims to reposition state firms as profitable and self-sustaining institutions, is in line with the fleet acquisition, Hon. Ofosu-Adjare underlined.
She asserts that increasing national reach and enhancing consumer satisfaction require robust delivery and logistics networks.
In order to ensure value for money, she also asked GIHOC’s management and staff to make sure the vehicles are deployed effectively and maintained appropriately.
“Investment in assets must result in quantifiable performance outcomes,” she said, adding that the Ministry will keep funding projects that improve state-owned businesses’ financial sustainability and productivity.
Mr. Jones Borteye Applerh, the CEO of GIHOC Distilleries, highlighted the commissioning as a critical turning point in the company’s continuous turnaround efforts during his speech.
The CEO states that the new fleet will greatly increase trade visibility, boost delivery reliability, and allow the business to react to consumer demands much more quickly.
He pointed out that increased sales and distribution team mobility would boost revenue growth and strengthen GIHOC’s position in both developed and developing countries.
He emphasised that the trucks will be strategically placed to optimise returns and reassured the Minister and the Board that Management is still focused on operational discipline and performance assessment.
According to the CEO, the investment is a part of a larger modernisation initiative that aims to increase GIHOC’s contribution to national development and restore it to a position where it can sustain profitability.
Given that logistical limitations had previously impacted on-time delivery and reduced the company’s competitiveness in important areas, he clarified that increasing distribution capacity has been a top priority for management.
As a “governance statement” that reaffirms GIHOC’s purposeful and methodical strategic direction, Board Chairman Henry Annor Boakye-Yiadom characterised the commissioning as more than just an operational exercise.
He clarified that in addition to providing supervision, the Board also helps Management create a strong, successful, and competitive organization.
He asserts that enhancing the company’s core pillars—distribution, market access, delivery dependability, trade presence, and operational efficiency—is essential to achieving sustainable profitability.
“These vehicles represent a practical step toward removing structural constraints that have historically limited GIHOC’s ability to compete effectively,” he stated, emphasising that the fleet must result in increased customer satisfaction, faster delivery times, a wider national reach, and eventually better financial performance.
Additionally, Mr. Boakye-Yiadom reaffirmed the Board’s dedication to cultivating a performance-driven culture in which strategy is linked to quantifiable outcomes, assets to output, and investment to productivity.
He reminded management and employees that people, procedures, and discipline—rather than just assets—are what bring about change.
He pointed out that because GIHOC is a state-owned commercial organization, it has both symbolic and economic significance and has to develop into a powerful industrial brand and a consistent source of national income.
“The journey to restoring the company’s full strength is firmly underway,” he said, assuring the Minister and stakeholders of the Board’s unflinching commitment to good governance, financial discipline, and long-term sustainability.
Source: newsthemegh.com