As part of initiatives to improve government engagement with the digital creative sector, Hon. Samuel Nartey George (MP), Minister for Communication, Digital Technology, and Innovations, has met with bloggers, independent content creators, and members of the New Media Association of Ghana.
The Accra-hosted meeting is a component of a larger agenda to promote digital entrepreneurship, guarantee policy inclusivity, and tackle issues encountered by the expanding online creator community.
Hon. Nartey George described important programs, such as a planned partnership with TikTok, that are meant to empower content producers.
On October 12, 2025, he said, TikTok would send a technical team from South Africa to train roughly 120 Ghanaian content creators on how to optimise the platform for more reach, engagement, and revenue.
“This will be the first time a government in Ghana has facilitated TikTok’s direct engagement with local creators. The training will give you practical insights into how algorithms work, how to boost your engagement, and how to monetise effectively,” the Minister said.
The Ministry has suggested an allocation system that will divide the training slots among independent creators, the Ghana Bloggers Association, and the New Media Association of Ghana in order to maintain equity.
In order to prevent chaotic involvement and ensure that knowledge acquired is disseminated across the society, Hon. Nartey George highlighted the importance of structure.
Regarding monetisation, the Minister revealed that talks were still in progress with GCB Bank and TikTok to create a payment system that would allow local creators to get paid directly in Ghana.
The Minister reaffirmed the government’s dedication to openness and stated that the National Communications Authority is prepared to validate complaints and that enquiries into public concerns regarding rapidly dwindling data bundles are still ongoing.
“If your content is monetised for, say, $2,000, you should be able to redeem that amount through a GCB platform nationwide. This is important because content creators are spread across the country, not just in Accra,” he explained.
He also emphasised Ghana’s prior collaboration with TikTok on algorithmic fairness and content regulation, emphasising the need for local artists to reap the full benefits of the expanding digital economy.
“You are not a problem for the country; you are creating jobs and solutions. Our duty as government is to support you to maximise the value of your work,” Hon. George reassured the creators.
The team’s leader, Mr Eugene Osafo-Nkansah (Nkonkonsa), President of the New Media Association of Ghana, praised the Minister for his dedication to the development of the digital sector and for his leadership.
He pointed out that the government’s awareness of the importance of young people and digital entrepreneurs to the advancement of the country was exemplified by the Minister’s open-door policy and readiness to interact directly with creators.
During an open-floor conversation that concluded the event, attendees proposed topics for further cooperation, such as recognising grassroots influencers.
Source: newsthemegh.com