Ambassadors and high commissioners from Ghana have been urged by Mrs. Elizabeth Ofosu-Adjare, Minister of Trade, Agribusiness, and Industry, to actively promote Ghana while on duty.
“Be intentional and promote Ghana as a brand using national days through well-designed programmes that capture our culture, products, services, and investment opportunities,” she advised.
At the inaugural Key Performance Indicators (KPIs) for Ghanaian envoys as well as the Orientation Conference for new envoys, held in Accra on Thursday, September 4, 2025, the minister made the call.
The Ministry of Foreign Affairs and Regional Integration organized the five-day conference, which had as its theme “Harnessing the Dividends of Diplomacy for Ghana’s Reset Agenda.”
Madam Ofosu-Adjare pointed out that reaching the nation’s development goals was greatly aided by economic diplomacy.
She urged diplomatic personnel to work together and exchange ideas on innovations and best practices in order to promote the nation as a desirable place to invest.
She pointed out that President Mahama is now considering economic diplomacy.
Ghana was one of Africa’s most promising investment destinations in 2025, she noted, underscoring the country’s appeal as an investment hub.
She said what made Ghana attractive were “political stability, robust economic growth, and abundant natural resources with proactive government reforms driven by the President’s vision of resetting Ghana.”
She said Ghana’s economy has made significant strides this year, growing by 5.3% this year compared to 4.9% in the same time of 2024, which was the most first-quarter growth since 2020.
She listed a number of the Ministry’s programs designed to increase economic growth and job creation, such as the Feed the Industry Program, Agro-Processing for Economic Expansion and Jobs, and Rapid Industrialization for Jobs. She also emphasized that the Ministry was in a good position to support trade at all levels and that Ghana was open for business.
Additionally, she encouraged the envoys to take advantage of Ghana’s advantageous location as the host of the Secretariat of the African Continental Free Trade Area (AfCFTA) in Accra.
“Ghana houses the AfCFTA Secretariat, indicating our commitment to increasing intra-African trade and liberating Africa economically, as championed by our first President, Dr. Kwame Nkrumah.
“Ghana is among the first eight countries to commence trading under the Guided Trade Initiative facilitated by the AfCFTA Secretariat,” she said.
With 55 African countries that together have a population of over 1.4 billion people and a combined GDP of over USD 3.4 trillion, the AfCFTA is the largest free trade area in the world by number of participant countries.
Source: newsthemegh.com