The Chief Executive Officer of the Ghana Gold Board (GoldBod), Sammy Gyamfi, Esq., had a courtesy call from award-winning Ghanaian music superstars Shatta Wale and Medikal to discuss a strategic relationship geared at promoting GoldBod Jewellery and advancing Ghana’s gold value addition agenda.
As part of the partnership, the artists promised to proudly display and promote locally made gold jewellery through their music, public appearances, social media accounts, and international events, such as ShattaFest UK, showcasing to a worldwide audience the excellence and craftsmanship of Ghanaian-made goods.
Sammy Gyamfi, Esq. welcomed the initiative and characterised the collaboration as an important step in bolstering Ghana’s jewellery sector, generating long-term job prospects, and establishing Ghana as Africa’s leading center for gold value addition.
Together, GoldBod and Ghana’s creative sector are demonstrating that promoting Made-in-Ghana goods strengthens the country’s economy, adds value to its natural resources, and generates jobs.
Source: newsthemegh.com