Alex Baah Inkoom , General manager, Distribution | Published by Business & Financial Times
“They call 25 years a Silver Anniversary, but the true wealth of this company has always been our Clients, our People, and our Stakeholders and Community that have supported and continue to support us along the way.”
Historical Coincidence
Tuesday, September 11, 2001, rings a bell to everyone across the globe. The events of that day fundamentally transformed global geopolitics, national security, and daily lives. It is a day that is etched on the minds of people and it’s a day we pray never gets repeated. Coincidentally it was on the same day that, Enterprise Life was handed her operational license to commence business after its incorporation on 13th October 2000.
Corporate History
Recognizing the potential of the Life Insurance Business in Ghana, the International Finance Corporation (IFC) as a matchmaker brought together corporate giants; to form Enterprise Life Assurance Company Limited. Enterprise Life was therefore incorporated in the year 2000 with Enterprise Insurance Company, a listed general insurance company in Ghana, African Life, a South African Life Insurance Company and the International Finance Corporation (IFC), as its initial shareholders.With a modest beginning of just one branch at Accra High Street, pioneering staff of nine, a thirty two member sales force, and a brand identity based on the concept of the Thoroughbred.Sanlam acquired African Life 2006, and subsequently in 2010, Enterprise Life’s interest was transferred to Enterprise Group Plc which has other subsidiaries such as Enterprise Insurance, Enterprise Trustees, Enterprise Properties, Enterprise Funeral Services which trades as Transitions, Acacia and Enterprise Life, Gambia and Enterprise Life, Nigeria.In June 2017, Black Star Holdings Limited, a wholly owned subsidiary of Leapfrog Strategic African Investments (LSAI) acquired Sanlam’s stake in Enterprise Life . LSAI is jointly owned by Leap Frog investments and Prudential Financial Incorporated of America (PFI).
Brand Identity
The Enterprise brand is based on the concept of “The Thoroughbred”, which is a horse of outstanding pedigree with an inherent disposition to be the best. Born of outstanding parentage, excellence is just in our nature.
These defining attributes endows us with sheer power and muscle, which enables us to deliver quality services and solutions across all lines of our business.
Our Vision
“In all our markets, our pedigree will be recognized, our strength respected, our expertise valued, and our solutions sought by all who desire an ADVANTAGE in life”.
Our Mission
“We provide all who come into contact with us their desired ADVANTAGE because we are the best at what we do!”
Our Core Values
§ Friendliness
§ Professionalism
§ Reliability
§ Excellence
§ Trust
Operations
Enterprise Life operates as a specialist Life Insurance Company, providing affordable and innovative life assurance solutions designed to meet the needs of our policyholders and the public. Our strategy is to distribute these bespoke solutions through a diversified distribution channel comprising of Agency, Brokers and Corporate Agents, Bancassurance Partners, Digital Channels and other emerging Channels that enables us to offer people the best of service.In terms of physical presence, we are physically present in thirteen (13) out of the sixteen (16) regions but through our network of Life Planners and Partners, we always say that “wherever there is life, there is an Enterprise Life Partner who will offer you the best of services”.To improve operations and our service delivery to our policyholders, we installed robust operational software which accelerated our speed of operations and allows us to employ additional applications to enhance operational efficiency.Accordingly, Enterprise Life introduced an interactive SMS that enables clients of Enterprise Life access to some personal details on their policies via their mobiles phones 24hours 7days a week as well as the opportunity for client’s to access their claims at the nearest Standard Chartered as soon as the claim has been approved and client notified via test messaging.
Consequently, Enterprise Life introduced the Queue management system, the first in the industry, to enhance our service delivery thus reducing the time spent at our customer service canters; however this was not the only new introduction.The Arrears Payment Platform affords policyholders with outstanding payments on their policy the opportunity to walk into the nearest Standard Chartered Branch and pay up.
Growth
Enterprise Life has had impressive growth since 2001 and is currently the number one (1) Life Assurance Company in Ghana.
From a one (1) branch operation, we currently operate from 12 branches across 13 regional and district capitals.
In the past four (4) years we have also expanded our operations in the informal market are currently in 169 markets spread across 136 District Capitals.
Our journey of impact has extended into the International Donor Agencies space where we are active partners for providing insurance solutions to women’s groups and persons living with disability through the Mastercard/FILMA Project.Our Solutions
At Enterprise Life we understand your needs. That is why we give you access to diverse and personalized solutions that helps you protect your family and safeguard all that matters most to you. Some of our solutions are as follows:
§ Funeral Finance Plan Unlimited
§ Family Income Security Plan
§ Transitions
§ Bloom
§ Boafo Pa
§ Akwantupa
§ Executive Living Plan
§ Corporate Risk
§ Credit Life
§ Yiedie
§ Bubble
§ Alumni
§ Pharma Care
Claims Payment History
Over the years, we have touched many lives through the claims and benefits we have paid. We have supported families and provided the needed funds for families to protect the greatest assets they have. The table below indicates our claims payment history.
Achievements
- The number one (1) premium income earner in the Ghanaian insurance industry 2015
- The first-ever interactive chat platform- Live Chat
- The first-ever benefit payment and loyalty card- The Life Advantage Card
- Introduced the first diasporan product (Akwantupa)
- Introduced the first ever Arrears Payment Platform in partnership with Standard Chartered Bank
- Enterprise Life introduced the electronic fund transfer for the swift payment of claims
- We pioneered and are currently the leader in Funeral Insurance
- We pioneered the distribution of Life Assurance through Brokerage firms and currently have partnerships with twenty-six (26) Brokerage firms
- We pioneered Bancassurance in Ghana with Standard Chartered Bank and have contracts with Barclays Bank and Republic Bank
- We pioneered the Sales and Agency Channels for the sale of life Insurance solutions
- We are currently the only insurance company in Ghana that employs the use of a state-of-the-art, robust information technology software, which enables us to process claims and access policy details within record time
- We introduced the first-ever 24hour claim payment system with Standard Chartered Bank- CLAIM EXPRESS
- Introduced a USSD platform for policy status checks and an alternate means of premium payment.
- We pioneered the Customer Service at your Doorstep initiative where through dedicated vehicles we move to customers in their neighbourhoods and office spaces to offer them service
- Introduced the Life Center, an offsite office set up, with the aim of providing client information and support in real-time
Recognitions
Enterprise Life has received several awards, including but not limited to:
- Leader in the Financial Services Sector- Ghana Club 100 for 2010, 2011, 2012 and 2014 (Ghana Investment Promotion Council- GIPC)
- 3rd Most Prestigious company and highest ranked insurance company in Ghana- Ghana Club 100 for 2010 ,2011 and 2012
- Cendant of the Year-2012,2013 (Ghana Reinsurance)
- Insurance company (LIFE) of the year 2009, 2011 and 2013 – CIMG
- Global Brands Award- Best Life Insurance Company in Ghana 2025
- CIIG Insurance Awards- Best in Employeee Development, 2022, 2023, 2024
- Gold Award – Ashanti Financial Services Excellence Awards for best Insurance Company in Ghana organized under the auspices of the Manhyia Palace- 2024, 2025
Conclusion
As we celebrate our 25th Anniversary on September 11, 2026, we want to present our Love Card to every Ghanaian both home and abroad. Our Love Card is the greatest gift anyone can give to themselves and their loved ones because it protects you and your family against the unforeseen circumstances of life.
The theme for our celebration is 25 Years Strong, Rooted in Love, Driven by You. We will define the Future Together and ensure that we offer every Ghanaian and our stakeholders the best of value.
In the coming weeks, we will be sharing with you highlights of the various events planned and some in-depth beautiful stories of our past, present and future.
Enterprise…. Your Advantage!
Source: thebftonline.com