Source: newsthemegh.com
Team Bawumia has introduced a website, smartphone app, and USSD digital platform to engage with supporters and stakeholders in an effort to improve its campaigning activities.
Prior to the approaching internal elections of the ruling New Patriotic Party (NPP) to choose a presidential candidate for the 2024 General Elections, the team is using technology to ensure a larger reach and engagement.
The establishment of a special calling code, *202#, website (www.bawumia.com), and USSD, which enables supporters to provide their quota to the Bawumia Campaign and also interact and follow his campaign intently, is the highlight of their digital campaign.
The program attempts to take advantage of the nation’s rising mobile phone penetration, where nearly everyone has access to a cell phone.
With this creative strategy, Team Bawumia hopes to leverage technology to mobilize money and support for their campaign.
People may stay up to speed with the newest Bawumia campaign news, videos, and events through these sites.
A Team Bawumia member commented on the digital campaign by saying, “We understand the significance of technology in today’s environment.
We can reach out to and interact more actively with our supporters by utilizing these digital tools. It enables us to promote Vice President Bawumia’s vision and agenda to a larger audience.
The digital campaign is consistent with a larger trend in Ghana’s political scene toward digitalization.
Political parties are increasingly utilizing digital tools to interact with people and successfully spread their messages as internet and mobile phone usage rises.
Team Bawumia hopes to use technology to its fullest capacity by launching the dialing code and other digital platforms in order to raise support and communicate its campaign message.
It is yet unclear how well this internet campaign will influence voters and affect the outcome as the election gets near.