The Social Security and National Insurance Trust (SSNIT) has rejected rumours that it is selling its hotel investments that have been making the rounds in the media and on social media, calling them untrue and deceptive.
Management asked the public to ignore the speculations and emphasised in a statement that it is not selling any of its hotel assets.
The Trust emphatically declared, “SSNIT is not selling any of its hotel investments,” noting that recent ads that appeared in the Ghanaian Times and Daily Graphic on March 24, 2026, were being misconstrued.
The advertisements, according to SSNIT, were a request for qualified consulting firms to offer advisory services for Golden Beach Hotels Limited, which runs La Palm Royal Beach Resort, Elmina Beach Resort, and Busua Beach Resort, rather than invitations to sell hotels or offers to potential buyers.
According to the Trust, the consultants are supposed to evaluate operations and performance, suggest turnaround tactics, and create a five-year business plan with the goal of increasing productivity and profitability.
According to the statement, “the consultants are expected to conduct an independent evaluation of the company’s operations and performance, recommend practical business turnaround and operational improvement strategies, and develop a comprehensive five-year business plan.”
SSNIT also made it clear that the exercise is not a part of any divestment process and is only a business improvement activity.
Additionally, management emphasised that the Labadi Beach Hotel is still a valuable asset in its portfolio and is doing well.
“Labadi Beach Hotel, one of the Trust’s flagship hospitality assets, continues to perform strongly and remains a strategic investment within SSNIT’s portfolio,” the statement stated.
In order to increase the hotel’s long-term worth, the Trust further stated that it is aggressively promoting its expansion and growth.
SSNIT reassured contributors and retirees that all investment choices are based on sound financial principles and the objective of guaranteeing the pension plan’s viability.
Therefore, it insisted that it is still dedicated to carefully managing contributors’ funds for long-term stability and wealth growth and asked the public to ignore what it described as false accusations.


Source: newsthemegh.com