Traders of Black Stars items, notably jerseys, are considering price cuts as demand declines following Ghana’s withdrawal from the 2026 FIFA World Cup.
Many had expanded inventory in anticipation of a longer run in the tournament, but sluggish sales have raised fears about unsold goods and potential losses.
The Black Stars’ campaign at the 2026 FIFA World Cup provided a short boost to football gear companies, with jersey sales increasing as fans rallied behind the national squad.
Many traders upped their stock holdings in anticipation of Black Stars’ continued success in the tournament.
However, the team’s Round of 32 departure has significantly delayed sales, leaving some stores with excess inventory and driving price cuts to recoup their investment.
One of the traders was willing to lower prices to clear his remaining stock.
Despite the current slump, he believes that national events like next year’s Independence Day celebrations would boost demand for the jerseys.
Other traders are likewise seeking to their suppliers for price reductions, claiming that lower wholesale costs will allow them to offer more competitive prices to clients.
However, not every shop is willing to offer discounts.
Another trader says he will keep existing prices, noting that selling below cost will just increase his losses.
Source: newsthemegh.com